Cinegear 2024: Panos Golfis and Cinematically, participate at Hollywood’s Premier Film Expo at Warner Bros Studios

Once again, in early June 2024, Panos Golfis participated in Hollywood’s largest film festival/conference/exhibition/seminar, the Cine Gear Expo, which took place on the grounds of the historic Warner Bros Studios in Burbank, California. As always, Golfis was the only Greek cinematographer and technical press journalist to attend this prestigious event.

After visiting the Paramount Studios, Panos Golfis, the only Greek cinematographer, explored the vast facilities of the Warner Bros Studios in Burbank.

The Largest Cine Gear Expo of All Time

For 28 years, the Cine Gear Expo LA, the oldest and largest of the Cine Gear Expo family, has been the annual gathering of all film professionals on the West Coast of America. In the last 7-8 years, Cine Gear Expo has also been held in two other American cities on different dates: in Atlanta in early October and in New York in mid-March. However, the largest and oldest of the three different Cine Gear Expos is the one in Los Angeles, which attracts thousands of American professionals from the film, television, and advertising industries.

This year, after 27 years at the backlots of Paramount Studios, the event moved from old Hollywood to Burbank, on the other side of Mount Lee, the small Hollywood mountain, to the historic backlots of Warner Bros Studios. You see, in the last 4-5 years, Cine Gear Expo LA had grown so much that it could no longer fit in the Paramount Studios backlot, which is why it moved to the much larger backlots of Warner Bros Studios.

Additionally, this year, Cine Gear Expo LA recorded the highest number of visitors in its history, something that was immediately apparent from the large crowds and the difficulty in moving around the New York neighborhood of the Warner Bros Studios backlot! The crowd was so large that it was difficult to walk between the booths under the scorching Californian sun.

This is the Steven J. Ross Theater, the beautiful high-tech cinema hall that dominates the New York neighborhood of the Warner Bros Studios backlot. This venue hosted the best and biggest masterclasses, seminars, discussions, and the Cine Gear Expo LA 2024 festival competitions.

The historic Stage 24, built in 1935, has been the setting for scenes from films such as Blade Runner and A Star is Born and television series like Friends.

For the first time in its 28-year history, Cine Gear Expo LA was hosted in the vast backlots of Warner Bros Studios in Burbank, California, at the historic Warner Bros Studios, which are over 100 years old and where classic cinematic masterpieces like Casablanca, My Fair Lady, The Jazz Singer, Rebel Without a Cause, and the recent award-winning Barbie were filmed, as well as popular TV series like Friends and The Big Bang Theory.

Cine Gear Expo LA 2024 was hosted on the streets of New York and French exterior sets of Warner’s main lot, where Bonnie and Clyde were filmed. This area spans 110 hectares, equivalent to half a square kilometer, and includes 29 large sound stages and 11 exterior sets.

Panos Golfis 15 years ago, during his first participation in the Cinegear 2009 film seminars, at the backlots of Paramount Studios in Hollywood.

 

With IBC 2024 Just Around the Corner, Blackmagic Design Shines as the Highlight and Game Changer at NAB 2024

As the IBC 2024 conference draws near, the echoes of NAB 2024 still resonate in the industry. This April in Las Vegas was a landmark event, and Blackmagic Design once again proved to be the standout force.

Under the visionary leadership of Grant Petty, Blackmagic Design has consistently set the stage on fire at major industry events. This year, the company not only maintained its tradition but elevated it to new heights, leaving a lasting impression on attendees.

Blackmagic Design Steals the Show

Many industry professionals and NAB visitors agreed that Blackmagic Design stole the show. Their impressive display of innovation was highlighted by the unveiling of several groundbreaking products, including the much-anticipated Ursa Cine 12K and its larger IMAX counterpart.

In just 15 years, Blackmagic Design has evolved from a startup into a powerhouse, challenging industry giants like ARRI, which has been a major player for over a century. The ARRI Alexa 65, the only other digital IMAX camera, is notoriously expensive, underscoring the significance of Blackmagic’s new offerings.

A Bold Marketing Strategy

Blackmagic Design’s marketing was equally noteworthy. The company transformed the Las Vegas Convention Center into a canvas of Blackmagic’s latest innovations, with its branding saturating the venue. From massive banners to a hotel takeover, their presence was inescapable, underscoring their commitment to making a statement.

New Products Unveiled at NAB 2024

Among the highlights of Blackmagic Design’s NAB presentation were:

  • DaVinci Resolve 19
  • DaVinci Resolve Micro Color Panel
  • Pyxis 6K, PL, EF, L mount, full-frame camera
  • Ursa Cine 12K full-frame camera
  • Ursa Cine 17K, 65mm camera
  • Ursa Cine EVF
  • ATEM 1 M/E Constellation 4K
  • Cloud Store Max 48TB
  • … and more.

A particularly exciting moment was the introduction of the Pyxis 6K camera, a modular model that many had been eagerly awaiting. While opinions on the Pyxis 6K were mixed, with some praising its potential and others critiquing its design and features, it’s clear that Blackmagic is pushing boundaries with its innovations.

Simon Westland on brand new Blackmagic Design Pyxis 6K camera, NAB 2024

Simon Westland, Director of Sales EMEA at Blackmagic Design, on brand new Blackmagic Design Pyxis 6K camera, that was launched at NAB 2024, Las Vegas. camera & editing: Panos Golfis www.cinematically.eu #broadcastnews #cinematically #panosgolfis #simonwestland #blackmagic design #pyxis

In this video, Simon Westland, Marketing Manager for Europe, the Middle East, and Africa, describes the new Pyxis 6K camera to our Cinematically and Broadcast News team.

The Ursa Cine 12K: A True Game Changer

For Panos Golfis, the crowning achievement of Blackmagic’s NAB 2024 presentation was the Ursa Cine 12K full-frame camera. This model represents a significant leap forward from its predecessors, offering high-end performance at a fraction of the cost of similar cameras from competitors. Dubbed the “poor man’s Venice,” the Ursa Cine 12K is set to rival top-tier cameras like Sony’s Venice series and ARRI’s Alexa LF.

In Panos Golfis’s 30 years of experience, he has rarely seen such a remarkable piece of equipment. The Ursa Cine 12K delivers extraordinary quality that challenges even the most expensive cameras on the market, making it a must-have for both seasoned professionals and aspiring filmmakers.

Simon Westland on brand new Blackmagic Design URSA Cine 12K full frame camera, NAB 2024

Simon Westland, Director of Sales EMEA at Blackmagic Design, on brand new Blackmagic Design URSA Cine 12K full frame camera, that was launched at NAB 2024, las Vegas camera & editing: Panos Golfis www.cinematically.eu #blackmagic #broadcastnews #cinematically #panosgolfis #thanosgalis #fullframe #cinematography #cinema

In this video, Simon Westland, Marketing Manager for Europe, the Middle East, and Africa, describes the new  Ursa Cine 12K LF

The Exclusive Coverage by Panos Golfis  and Thanos Galis

In a notable achievement, Panos Golfis and Thanos Galis were the only Greek representatives to cover this prestigious event. Their exclusive insights and detailed reporting provided a unique perspective on the show’s highlights, capturing the essence of Blackmagic Design’s groundbreaking contributions.

Conclusion

As we look forward to IBC 2024, the impact of Blackmagic Design’s revelations at NAB 2024 cannot be overstated. As we eagerly anticipate Blackmagic Design’s next surprise, enjoy the two exclusive videos featuring Simon Westland, who spoke directly to our camera.

Charting the Future: Unpacking the Innovations and Insights from IBC2023

 

That’s a wrap on #IBC2023! It’s been amazing to bring the industry together at the RAI, Amsterdam.

Thanks to everyone for making it such a great show. Register NOW for #IBC2024 – http://ow.ly/8khs50Oubqm! 🙌🏼 – Redefining Media. Connecting Communities. Exploring Trends. Delivering innovation and connecting communities, #IBC2024 is where the future of the global #media and #entertainment industry is redefined.

An Unprecedented Confluence

This year’s IBC2023, held September 15-18 at RAI Amsterdam, shattered previous records with 43,065 attendees from 170 countries. With its expansive range of exhibitors, insightful speakers, and cutting-edge tech demos, the event has again established itself as the epicenter for the media and entertainment industry’s next wave of innovation.

Navigating Industry Transformation

Under the leadership of IBC’s CEO, Michael Crimp, the event became a platform for solution-driven dialogue. The convention’s three pillars—Transformative Tech, Shifting Business Models, and People and Purpose—guided an agenda toward an industry in flux. The show covered the spectrum of emerging trends from cloud technologies to the much-talked-about metaverse.

Spotlight on Esports and Gaming

The launch of the Esports Showcase, in partnership with Unlocked, was among the standout features this year. Given the meteoric rise of esports, this addition proved timely and was well received, showcasing the synergy between gaming and media.

New Faces on the Exhibition Floor
The event attracted first-time exhibitors, including LG and startups like Layercake and Brompton Technology. They joined industry stalwarts like AWS, Google, and Sony to showcase various solutions and services.

Towards a Collaborative Future

Reflecting the spirit of collaboration, Samira Bakhtiar, Director of Global Media & Entertainment at Amazon Web Services, emphasized the importance of IBC as a community gathering place to spark new ideas and partnerships.

What’s Next: IBC2024

With plans already underway for next year’s event, including the opening of additional exhibition space, it’s clear that IBC2023 has set a new benchmark for what’s possible when the global media community converges with a shared vision for the future.

For more content and sessions from this year’s event, the IBC365 portal offers a treasure trove of insights.

IBC2023 Honours Warner Bros. Motion Picture Group: A Century of Creative Excellence

The International Broadcasting Convention (IBC) announced its prestigious International Honour for Excellence (IHFE) conferral on Warner Bros. Motion Picture Group. This accolade comes as a recognition of Warner Bros.’ centennial legacy, marking 100 years since its inception by the iconic quartet of Warner brothers – Harry, Albert, Sam, and Jack L. Warner.

IBC2023: Where Excellence Meets Innovation

This year, IBC’s vision is underpinned by the relentless spirit of change and innovation within the media and entertainment industry. IBC Chief Executive Officer Michael Crimp reflected on this vision, noting the initiative to “spotlight organizations and personalities that are steering the industry towards new horizons.”

Warner Bros. Motion Picture Group stands tall as a paragon of this vision. Warner Bros. has diversified and evolved from its pioneering origins in cinema, leaving its mark across multiple verticals, be it films, television, animation, video games, or brand licensing. Its vast repository, featuring over 145,000 hours of programming and a treasure trove of globally beloved franchises, is a testament to its journey of a century.

Michael De Luca and Pam Abdy, at the helm of Warner Bros. Motion Picture Group, expressed their gratitude, underscoring Warner Bros.’ commitment to innovative storytelling.

DVB-I Pilot: Taking the Lead in Innovation

IBC Innovation Awards will see the 2023 Special Award for Innovation presented to the German DVB-I Pilot. This ambitious initiative, uniting critical stakeholders in the German media landscape, endeavors to revitalize linear TV programming.

Technical Mastery on Display

Further celebrations will include the Best Technical Paper Award. Recognized for their groundbreaking work on a 5G standalone non-public network during the coronation of King Charles III, a team from the BBC, University of Strathclyde, and Neutral Wireless will be conferred with this honor.

IBC’s Changemaker Award: Celebrating Cultural Icons

Eurovision Song Contest, a significant cultural spectacle, will be the inaugural recipient of IBC’s 2023 Changemaker Award. Martin Österdahl, from the European Broadcasting Union (EBU), will represent Eurovision at the Changemakers program, reflecting on the event’s massive global reach.

Furthermore, the 2023 Special Award for Social Impact will be presented to the Women in Streaming Media Mentorship Programme, which has championed the cause of gender parity in the media industry.

About IBC

IBC, as the world’s preeminent media and entertainment convention, aims to foster innovation and community collaboration. With its 2023 edition, IBC is poised to provide once again a platform where industry stalwarts converge to envision the future, address challenges, and create opportunities in the dynamically changing media landscape. With inclusivity at its core, IBC is not just an event; it’s a movement steering a global community toward new milestones.

Grass Valley Sets the Bar High at IBC 2023 with the GV Media Universe

 

Grass Valley® strides into IBC 2023, the pinnacle of global broadcasting conventions, to unveil the dynamism of their GV Media Universe. Situated at stand 9-A01, the industry giant is all set to redefine live content creation and delivery for media professionals.

An Ecosystem of Infinite Possibilities

Revolutionizing the game with its “Anytime, Anywhere, Any way” exhibit theme, Grass Valley beautifully marries the age-old hardware systems broadcasters cherish with pioneering, software-led solutions. Their cloud-native AMPP (Agile Media Processing Platform) is a testament to this harmonious merger, enabling fluid production and distribution workflows.

Grass Valley  CEO Louis Hernandez Jr. captures the company spirit: “Grass Valley is reshaping industry standards. Our integrated suite, which includes GV Media Universe, AMPP, and a spectrum of scalable hardware and software offerings, allows clientele to mold their workflows. Depending on their present and future needs, they can pivot between traditional, hybrid, or cloud systems.”

Seamless Transitions in the Digital Age

The Grass Valley portfolio facilitates broadcasters’ adaptive transition as broadcasting continues its digital metamorphosis. It allows them to traverse hardware, software, and cloud-based approaches based on ever-shifting market dynamics and arising opportunities.

AMPP, being entirely cloud-native, boasts high security, reliability, and versatility. It assimilates over 100 of its cloud-native applications and integrates applications from 80 third-party entities. Its standard REST API integration points enable seamless integration with in-house and third-party control and deployment solutions.

A Glimpse of Tomorrow at IBC

Grass Valley  IBC exhibit promises a curated assortment tailored for live sports, entertainment, and newsroom production for diverse platforms, from traditional broadcasting to OTT services.

Ian Fletcher, CTO for Grass Valley, shares, “Our commitment is twofold. We constantly refine our products based on evolving user requirements. Simultaneously, we uphold the trusted interface and control panels integral to the Grass Valley experience, irrespective of where our equipment is deployed.”

Embracing Evolution While Honoring Tradition

Grass Valley holistic range spans from widely recognized video production switchers like the K-Frame XP video processing engine to newer cloud-based solutions powered by AMPP, offering versatility for every event.

Hernandez Jr. reinforces the company ethos, “As we pioneer in cloud and software domains, our allegiance to dedicated hardware remains unshaken. We envision a future where change is not disruptive but an effortless, enriching journey for our clients.”

Engage with the Future

From 15th to 18th September, IBC attendees can witness the full spectrum of Grass Valley’s offerings, including production switchers, multiviewers, asset management systems, and more, at the Amsterdam RAI exhibition and conference center, stand 9-A01.

About Grass Valley
Grass Valley is a frontrunner in media technology for the media and entertainment realm. With over six decades in media technology, this Montreal-based leader drives innovation in live media production, championing top global media brands. Their mission? Ensuring content producers deliver top-tier live experiences via unmatched hardware and software solutions. Dive deeper at grassvalley.com.


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