Thanos Galis
As the IBC 2024 conference draws near, the echoes of NAB 2024 still resonate in the industry. This April in Las Vegas was a landmark event, and Blackmagic Design once again proved to be the standout force.
Under the visionary leadership of Grant Petty, Blackmagic Design has consistently set the stage on fire at major industry events. This year, the company not only maintained its tradition but elevated it to new heights, leaving a lasting impression on attendees.
Blackmagic Design Steals the Show
Many industry professionals and NAB visitors agreed that Blackmagic Design stole the show. Their impressive display of innovation was highlighted by the unveiling of several groundbreaking products, including the much-anticipated Ursa Cine 12K and its larger IMAX counterpart.
In just 15 years, Blackmagic Design has evolved from a startup into a powerhouse, challenging industry giants like ARRI, which has been a major player for over a century. The ARRI Alexa 65, the only other digital IMAX camera, is notoriously expensive, underscoring the significance of Blackmagic’s new offerings.
A Bold Marketing Strategy
Blackmagic Design’s marketing was equally noteworthy. The company transformed the Las Vegas Convention Center into a canvas of Blackmagic’s latest innovations, with its branding saturating the venue. From massive banners to a hotel takeover, their presence was inescapable, underscoring their commitment to making a statement.
New Products Unveiled at NAB 2024
Among the highlights of Blackmagic Design’s NAB presentation were:
- DaVinci Resolve 19
- DaVinci Resolve Micro Color Panel
- Pyxis 6K, PL, EF, L mount, full-frame camera
- Ursa Cine 12K full-frame camera
- Ursa Cine 17K, 65mm camera
- Ursa Cine EVF
- ATEM 1 M/E Constellation 4K
- Cloud Store Max 48TB
- … and more.
A particularly exciting moment was the introduction of the Pyxis 6K camera, a modular model that many had been eagerly awaiting. While opinions on the Pyxis 6K were mixed, with some praising its potential and others critiquing its design and features, it’s clear that Blackmagic is pushing boundaries with its innovations.
In this video, Simon Westland, Marketing Manager for Europe, the Middle East, and Africa, describes the new Pyxis 6K camera to our Cinematically and Broadcast News team.
The Ursa Cine 12K: A True Game Changer
For Panos Golfis, the crowning achievement of Blackmagic’s NAB 2024 presentation was the Ursa Cine 12K full-frame camera. This model represents a significant leap forward from its predecessors, offering high-end performance at a fraction of the cost of similar cameras from competitors. Dubbed the “poor man’s Venice,” the Ursa Cine 12K is set to rival top-tier cameras like Sony’s Venice series and ARRI’s Alexa LF.
In Panos Golfis’s 30 years of experience, he has rarely seen such a remarkable piece of equipment. The Ursa Cine 12K delivers extraordinary quality that challenges even the most expensive cameras on the market, making it a must-have for both seasoned professionals and aspiring filmmakers.
In this video, Simon Westland, Marketing Manager for Europe, the Middle East, and Africa, describes the new Ursa Cine 12K LF
The Exclusive Coverage by Panos Golfis and Thanos Galis
In a notable achievement, Panos Golfis and Thanos Galis were the only Greek representatives to cover this prestigious event. Their exclusive insights and detailed reporting provided a unique perspective on the show’s highlights, capturing the essence of Blackmagic Design’s groundbreaking contributions.
Conclusion
As we look forward to IBC 2024, the impact of Blackmagic Design’s revelations at NAB 2024 cannot be overstated. As we eagerly anticipate Blackmagic Design’s next surprise, enjoy the two exclusive videos featuring Simon Westland, who spoke directly to our camera.
